The single biggest local ranking lever.
Your Google Business Profile decides whether you show up in the map pack — and whether anyone taps your listing once you're there. We optimize it once, then manage it forever so competitors can't coast past you.
Optimize it once. Manage it forever.
Most agencies bill you monthly for a "set and forget" GBP. We don't. The heavy lifting is a one-time optimization — then ongoing management keeps it alive. Pick one tier, or stack both.
Optimization
- Primary + secondary categories chosen against competitor benchmarks
- Services list built out with every tracked keyword variant
- Business attributes, hours, and service areas fully completed
- 20+ photos uploaded: hero, logo, team, job sites, before/after
- Q&A seeded with the 10 questions buyers actually search
- First month of weekly Google Posts scheduled
- Review request flow wired into your CRM or GHL
- Baseline ranking + impression report (your starting line)
Management
- Weekly Google Posts (offers, service spotlights, local news)
- Monthly photo additions — fresh job sites, team, seasonal content
- Review monitoring + owner responses inside 24 hours
- New Q&A seeded each month based on search console data
- Category and attribute tuning against competitor moves
- Monthly performance report: calls, directions, rank, impressions
- Spam listing flagging + competitor audit each quarter
- Direct Slack or email line to your account lead
The same business. 90 days apart.
A home-service client we took on in January. Same logo, same phone, same service area. The only thing that changed was the profile — and the amount of work Google saw happening inside it every week.
Buried below the map pack.
- Primary category picked once years ago, never revisited
- 0 services listed; most attributes empty
- 8 photos, all exterior, uploaded in 2023
- 14 reviews, none from the last 6 months, 3 unanswered
- No Google Posts ever published; Q&A empty
- Appeared in the local pack on 2.1% of relevant searches
Top of the 3-pack.
- Primary + 4 secondary categories matched to competitor winners
- 27 services mapped to tracked keyword variants
- 80+ photos across hero, logo, team, and job sites — 4 added this week
- 92 reviews (+12 this month), every one responded to inside 24h
- Weekly Google Posts running; Q&A seeded and monitored
- Appears in the local pack on 41% of relevant searches
Three levers. Every one pulled on.
Most agencies pick one of these and call it GBP management. We run all three in sync — because Google weighs them as a single signal, not three.
Categories & foundation
The settings that decide what searches you even qualify for. Picked against the businesses already winning your map pack — not guessed.
Content cadence
Fresh signals tell Google the profile is alive. Dormant profiles get outranked by active ones, regardless of category strength.
Reviews & responses
The loudest ranking signal and the loudest trust signal — same lever. We run the intake flow and the reply side so nothing slips.
What owners ask before we start.
Short, real answers. If yours isn't here, book a call — we'll give you a straight take on whether GBP is the right first move for your business.
Can I do just the optimization without the monthly management?
Yes. Plenty of owners take the one-time optimization, watch rankings climb, and handle the weekly posts themselves. You'll lose some ground inside 3–6 months as competitors move — at that point most clients come back for management. No pressure to stack tiers on day one.
Will changing my categories risk my current rankings?
No. Every category change is tested against a documented competitor benchmark and rolled out during a low-traffic window. We've done this on 300+ profiles without losing ground — if anything, it's the first thing that lifts.
What about fake reviews or spam from competitors?
Part of management. We monitor for policy-violating reviews (fake, off-topic, competitor attacks) and escalate them to Google weekly. Same for spam listings competing in your pack — we flag them when we find them.
How many photos do I have to send you?
Zero. We pull from previous shoots, stock of your vehicles/team, or send a local photographer for a 2-hour session if your library is thin. Photo supply is never the blocker.
Does this work if I have multiple locations?
Yes — each location needs its own profile and its own tier. We discount multi-location setups on the optimization fee. The management cadence runs per profile so every location gets its own weekly posts and its own review flow.
See exactly why you're losing the 3-pack.
Book a 15-minute call. We'll pull up your GBP next to your top 3 competitors — live, on screen — and show you the exact levers you're missing.