Teach the algo what a customer looks like.
Meta and Google optimize to whatever event you send them. Most accounts send "form fill" — which is why most accounts get a feed full of junk leads. We wire real-revenue events (qualified leads, booked calls, signed deals, paid invoices) from your CRM back to the ad platforms via CAPI, Enhanced Conversions, and Offline Conversion Import. Within 30 days the algorithm finds a profile of your actual customer, not your form-filler.
Off-platform events. Clean pipeline.
Off-platform conversions push data the ad platforms never see on their own — the 48 hours after the click, the sales team's qualification call, the contract signature. Once the platforms have that signal, the algorithm optimizes for it. Works alongside Google Ads, Facebook Ads, Lead Gen Campaigns, and Retargeting — on every engagement, the event pipeline powers all of them.
Event architecture
Map your customer journey to 5–8 discrete, trackable events — form submit, qualified, booked, showed, signed, paid. Each becomes a distinct ad-platform event with its own dollar value.
VALUES · average deal × stage conversion rate
Server-side pipeline
CRM → webhook → hashed PII → CAPI / Enhanced Conversions / Offline Conversion Import. All server-side, all iOS-safe. Match rate target: 85%+ on Meta, 95%+ on Google.
DATA · SHA-256 hashed email, phone, first/last name, city
Feedback rhythm
Daily CRM sync, weekly match-rate audit, monthly event-value recalibration. The pipeline stays fresh as your offer, pricing, and close rates change.
ALERTS · match-rate drop below 80% pings us automatically
Journey → pipeline → lift.
Every engagement starts with a journey audit and ends with measurable CPA and ROAS lift — because the algorithm is optimizing against real revenue for the first time.
Journey audit
Map every touchpoint from first impression to signed deal. Identify which events the ad platforms should see, and what value to assign each.
CRM integration
Webhooks or API integration from your CRM — HubSpot, Salesforce, Go High Level, Close, Pipedrive, custom. Built by us, owned by you.
Ad-platform wiring
Meta CAPI, Google Enhanced Conversions + Offline Conversion Import, TikTok Events API, LinkedIn Conversions API — whichever platforms you run.
Event values
Each event gets a dollar value derived from your pipeline data. Value-based bidding works the moment this is live.
AI qualification hook
If you run AI Agents, the qualification call becomes the "qualified lead" event — fired within 30 seconds of the form submit, not 2 days later.
Reporting
Event-level match rate, per-event ROAS, and the incremental CPA lift vs. the pre-pipeline baseline. Monthly review call.
Want the full engine — campaigns, AI qualification, and the conversion pipeline wired as one? See The LeadFlow System or browse all paid-ads services.
Straight answers.
The six questions we cover on every conversion-pipeline audit call.
How is this different from Lead Gen Campaigns?
Lead Gen Campaigns are about where leads come from (on-platform forms). This service is about what signal the ad platforms learn from — and can be wired on top of any campaign type including lead gen, search, social, or landing-page. Most clients run both: lead gen for volume, conversion pipeline so the platforms optimize for the real customer inside that volume.
What CRMs do you work with?
HubSpot, Salesforce, Go High Level, Close, Pipedrive, Zoho, Keap, ActiveCampaign, and custom setups. Anything with webhooks or an API is in scope. For CRMs we haven't touched before, the first audit call confirms feasibility.
What happens to my current conversion setup?
We audit it first. Sometimes the existing pixel-based setup is fine and only needs CAPI added server-side. Sometimes it's wrong enough that we rebuild from scratch. Either way, we keep the old events running in parallel for the first 30 days so you can compare.
Is this just CAPI?
CAPI is one piece — Meta's server-side events. We also wire Google's Enhanced Conversions (browser-side hash + offline conversion import), TikTok's Events API, and LinkedIn's Conversions API. The full pipeline covers every platform you run, not just one.
How long until the algorithm actually learns?
Meta needs about 50 conversion events to exit learning per ad set. Google needs 30 conversions per campaign per 30 days for smart bidding. So roughly 2–4 weeks depending on your volume. The CPA improvement curve is steepest in weeks 3–6 after go-live.
Does this work with Apple's privacy changes?
Yes — this is how you work around them. The pipeline is server-side, uses hashed PII (not device IDs), and bypasses ITP and iOS App Tracking Transparency. It's the reason off-platform conversions outperform pixel-only setups by 35–60% post iOS 14.5.
What event is your algo optimizing for right now?
Give us your Meta and Google ad accounts. We'll send back a video audit of your current conversion setup, show the event quality gap, and estimate the CPA improvement a real pipeline would deliver.