Your internal tool. Now a product.
Turn your internal tool into a multi-tenant SAAS product. Billing, SSO, onboarding, support tooling, and a go-to-market plan — niche industry SAAS from concept to first MRR. Reference case: $18k MRR in 5 months.
Internal tool → niche product.
You built a tool for your business. Customers keep asking "do you sell this?" The answer is usually yes — but getting from internal tool to real product means rebuilding the foundation for multi-tenancy, billing, and onboarding. We usually start with an Internal CRM or Customer Portal build — then productize the result.
Multi-tenancy, done right
Isolated data per customer, shared infrastructure. Postgres row-level security, not "a separate database per customer" chaos. Scales to hundreds of customers on day one.
RLS · TENANT-AWARE QUERIES · SHARED INFRA
Go-to-market
Pricing model, onboarding flow, cold-start growth channels, and the first 10-customer launch plan. We don't just build — we help you find the first paying customers.
PRICING · LAUNCH PLAN · FIRST 10 CUSTOMERS
Scale-ready foundation
Rate limits, audit logs, feature flags, usage metering, support tooling. The stuff you'd build after your first 50 customers — we build it before you hit 10.
RATE LIMITS · METERING · FEATURE FLAGS
Most Industry SAAS builds extend an existing Internal CRM or Customer Portal we already shipped — that's the fastest path. For paid-ads growth at launch, see Paid Ads.
From build to first MRR.
Multi-tenancy, billing, SSO, onboarding, support tooling, pricing strategy, and a launch plan — every piece a real SAAS product needs to be credible to a B2B buyer.
Stripe Billing
Subscriptions, usage-based metering, seat-based pricing, trials, proration, dunning, invoicing. PCI handled by Stripe. Revenue recognition exports for accounting.
SSO & auth
Email/password for starter plans, Google/Microsoft OAuth for pro, SAML SSO for enterprise. JIT provisioning and SCIM for large customers.
Onboarding
Self-serve signup, setup wizard, sample data, first-run tutorial. Low-touch for SMB plans, concierge for enterprise.
Support tooling
In-app help center, changelog, incident status page. Integrations with Intercom, Zendesk, or Plain for ticket routing.
Product analytics
PostHog, Amplitude, or Mixpanel integration. Event tracking for activation, usage, and churn signals. Connected to your Operations Dashboards.
Launch plan
Pricing, positioning, the first 3 growth channels, cold-outreach scripts, a launch week plan. We've launched ~10 niche SAAS products — we know the first-10-customer playbook.
Want the full SAAS cluster? See SAAS Builds — or step back to The LeadFlow System to see the marketing engine your new SAAS can plug into.
Straight answers.
The six questions we hear on every productization call. If it's not here, ask us.
Is my internal tool actually a product?
Maybe. We ask three questions on the scoping call: (1) Are customers asking to buy it? (2) Is there a specific industry pain you solve that off-the-shelf tools don't? (3) Are you willing to support it as a product, not a side project? Two yeses and we can scope a build. Three yeses and you should definitely do it.
How much does it cost?
Fixed-price Discovery at $4,800 (2 weeks). Fixed-price Build from $48k for a simple productization of an existing tool, up to $120k for greenfield SAAS with complex multi-tenancy. Discovery produces the exact quote, yours to keep either way.
Do I need to hire a team to run it?
Not immediately. The first 50 customers you can support yourself with the tooling we build (in-app help, changelog, basic ticketing). Past 100 customers, you'll want a part-time CS hire. We document a hiring roadmap as part of the launch plan.
Who owns the product?
You do, outright, from commit one. GitHub repo in your org, deployed to your infra, no license restrictions. If you ever want to hire a different developer or take the build in-house, there's nothing stopping you.
What about ongoing development?
Three options: (1) Put us on a post-launch retainer for feature work and maintenance. (2) Hire an in-house developer — we document the codebase so the handoff is clean. (3) Self-maintain if your existing team has the capacity. We'll recommend based on your growth plan.
How long from scoping call to first paying customer?
Reference case: 14 weeks to beta, 20 weeks to first paying customer, 5 months to $18k MRR. That's with us running the launch. If you have existing customer demand (people already asking to buy), it can be faster because the launch doesn't need a cold-start growth push.
Your tool, at scale.
Walk us through your internal tool and the customers asking about it. We'll tell you whether it's a product — and if it is, what it takes to launch.