Consistent citations are the foundation.
Google cross-references your business against 60+ directories before it trusts you. One phone number mismatched on Yelp, one old address still on Bing, and the trust signal drops — and your 3-pack slot with it.
Inconsistent = invisible.
Most small businesses have 30+ stale listings they've never seen, built by old data aggregators. Every mismatch reads to Google as "maybe two different businesses" — and the weaker one gets the boot.
Thirty versions of your business.
- Yelp says 555-1212; Facebook says 555-9999; GBP is the new number
- Three different Apple Maps pins — one from a 2019 office move
- 12 data aggregator entries pointing to a website that 404s
- Two duplicate Bing listings competing with your real one
- Name variant drift: "Acme LLC" vs "Acme" vs "Acme Heating"
- Citation score: 38/100 — well below the 3-pack threshold
One consistent business.
- Name, address, phone identical on every major directory
- Duplicates merged or suppressed on Bing, Yelp, Apple Maps
- Data aggregator feed fixed — flows to 200+ secondary sites
- Niche industry directories built out (BBB, Angi, Houzz, Thumbtack)
- Citation score: 94/100 — top-3 benchmark for your market
- Weekly monitoring catches drift before Google sees it
Three stages. One stable foundation.
Citation work is one-time cleanup plus ongoing protection. Without the protection layer, drift sets in within 90 days.
Audit & cleanup
Full sweep of top-60 directories plus aggregators. We document every inconsistency, duplicate, and dead link, then prioritize by ranking impact.
Build & claim
Fill gaps where you should be listed but aren't. Niche + industry directories count more than mass-submission aggregators for ranking.
Monitor & protect
Weekly scans flag drift — the moment a directory auto-updates your phone number from a stale data source, we catch and correct it.
Things owners ask first.
Honest answers. If yours isn't here, book a call — we'll run a free citation audit on your business and show you exactly what's out of sync.
Is this just "we'll submit you to 500 directories"?
No. Mass submission tools were effective a decade ago; now they mostly create low-quality citations that Google ignores or actively discounts. We work the directories that matter and skip the rest.
Do I need this if I already have Google Business Profile?
Yes — they serve different purposes. GBP is your ranking target; citations are the trust signals Google uses to rank it. Owners with great GBPs and weak citations plateau at positions 4–6 waiting for the map pack.
What if my business recently moved or rebranded?
That's the biggest citation-cleanup job out there. We systematically update every directory, suppress the stale entries, and re-seed the aggregators so the new NAP becomes the source of truth within 60–90 days.
How long until Google picks up the changes?
Most directory fixes propagate within 2–4 weeks. Aggregator-sourced changes can take 6–8 weeks to flow through the long tail. You'll see the ranking impact over 60–90 days.
Do you handle international directories?
Currently US and Canada only. If you need UK, EU, or AU citation work, we can refer you to a partner who specializes there.
See every mismatch holding you back.
Book 15 minutes. We'll scan the top 60 directories for your business live and show you every NAP inconsistency we find.